Mike's Roast
LIGHT ROAST
Bright, floral, aggressively awake. The one that argues with you at breakfast and is usually right.
- Roast
- Blonde–city
PRE-LAUNCH · CRAFT COFFEE · ROASTED-TO-ORDER
We roast to a person,
not to a shelf.
We leverage the three variables to make each small batch of coffee perfectly crafted to a flavor profile. Where the bean grew, how the fruit came off it, and how far we took the roast are the dials we turn to make it uniquely yours.
The three variables
Everything you taste in your cup traces back to three factors.
01
Origin
Altitude, variety, and soil set the flavor ceiling before anyone touches the bean. A roaster can't add fruit that was never there.
Read more →02
Process
How the fruit comes off the seed decides clarity versus sweetness. Washed, natural, honey — same farm, three different coffees.
Read more →03
Roast
Our part. Every degree past first crack trades origin character for body and bittersweetness. We stop where the coffee is best, not where it's easiest.
Read more →Roast ramp · blonde → italian
Coming at launch
Three flagship roasts, named after the people (and their dog) who love coffee.
Ella's Roast
MEDIUM ROAST
Golden retriever energy and a lot going on under the friendliness. Caramel, red apple, cocoa finish.
- Roast
- City+
Amanda's Roast
DARK ROAST
Dressed better than it needs to be. Dark chocolate, molasses, completely unbothered by milk.
- Roast
- Full city+
Roast-to-order
Nothing sits in a warehouse. We roast after you order because the difference between weeks-old and days-old coffee is not subtle.
Gifting
Send a bag matched to someone's profile, with the origin, process, and roast printed on the label. Excellent for people who are hard to shop for but easy to caffeinate.
SIX QUESTIONS, ONE BAG
Your profile is yours, not one of three.
The quiz recommends a specific origin, process, and roast, then tells you which flagship comes closest. It takes about ninety seconds and is only mildly judgmental.